Case study

Marketplace Performance Optimization Sprint

Improved Laravel marketplace performance through targeted profiling, caching, and database optimization.

Context

A marketplace platform experienced slow search and checkout flows during traffic peaks, hurting conversion and customer trust.

Challenges

  • High query cost on listing pages
  • Blocking synchronous operations in request cycle
  • Weak cache strategy for high-read endpoints

Solution

I profiled critical endpoints, optimized database indexes and query plans, and introduced cache layers with explicit invalidation rules. We moved non-critical operations to queues and improved endpoint instrumentation.

Outcomes

  • p95 API latency reduced by 62%
  • More stable experience during traffic spikes
  • Better visibility over performance regressions